Welcome to my BIO-BLOG!

At thirty something, I’m sitting in my apartment’s living room reflecting on what’s my next employment adventure. Yes, that’s how I see it. Every job opportunity is just that–an OPPORTUNITY. My previous opportunity was cut short due to this economic spasm we are going through…which really is disappointing.  But, I’m focusing on what’s next and how I can make a difference…and the new folks I will be meeting. Before I get ahead of myself, I think it’s prudent to at least share with you my job experience by way of the traditional resume. As quarky and creative as I can be, resumes still serve there purpose.  

Part of the fun of a blog is meeting new people who somehow have something in common with you. I’d love to hear from you. Send me a post and I’ll certainly write you back.

Marketing and Business Development Professional

Focus on Excellence, Imagination and Impact

Solutions-driven and results-oriented marketing and promotional business executive with 15 years of proven success. Background includes the establishment of programs to increase sales, improve productivity, reduce costs, and enhance communications through the effective use of marketing strategies and analytics. Decisive and direct, yet flexible in responding to the constantly changing demands of business today.

Career Accomplishments

*Launched and spearheaded www.holstedjewelers.com and “Bling-ology”, a Holsted Jewelers blog; provided strategic and tactical plan for online efforts focusing on traffic generation and conversion. Efforts include email marketing, SEO, Pay Per Click, Affiliate Marketing, Online Advertisement, Blog direction, Off-line media and Site Promotions; Micro site creation for continuity programs, manage online marketing team and interfaced with internal teams.

*Increased Doubleday’s online, lifestyle’s book sites by $4.2 MM, realizing a 15% sales growth within a mature business. Increase online penetration rate by 8% and site traffic by 23%–across 9 sites. Responsible for marketing strategy and online testing for over 25 book sites.

Spearheaded Filogeny’s brand and marketing programs to place company with industry leaders, while managing limited resources. Within a three month period, managed over 9 marketing initiatives. Responsible for business development and proposals. Met with over 47 organizations and secured over 12 clients for Filogeni.

*Within 28 month period, grew the Citi AAdvantage customer balance-growth initiatives from $71M to $221M. Exceeded first year goal by 41% and by 31% the second year (for the Citi AAdvantage Credit Card Portfolio).

*Secured 61,000 new Citi AAdvantage credit card accounts within a 12 month period via multi-channel marketing: events, direct marketing, viral marketing, email, drtv, telemarketing and web initiatives.

*Responsible for United Nation’s Credit Union’s creative development of marketing campaigns geared to enlist members. Acquired over 2700 members during my tenure.

*Established and launched Channel Thirteen’s first sustainer’s program which generated over $200,000 for the station. Developed program identity and communication, database requirements and marketing strategies.

Professional Experience

Holsted Marketing

June 2007-June 2008

New York, NY

Online Marketing Director

*Provided online strategic direction and managed execution for online marketing efforts for  www.holstedjewelers.com

*Provided direction for paid search (PPC), Acquisition and Current customer Emails programs, Affiliate Marketing, organic search, online banner ads and site redesign

*Managed blog site as a traffic driving source for holstedjewelers.com

*Developed and managed all micro site activity to promote and recruit enrollees to jewelry continuity programs

*Responsible for RFPs and online vendor solicitations

*Managed online/interactive agencies relationship and calendarized deliverables

*Held monthly online trends meeting for senior management; educate, enlighten, innovate

*Responsible for brand development, web site traffic growth and site conversion

*Supervision of online staff

Doubleday/Bertelsmann/Time Warner

March 2006-June 2007

New York, NY

Strategic Online Marketing Manager

*Drive powerful, strategic alliances that create additional revenue streams

*Develop profitable-new business models for existing products/services

*Drive online sales by improving key metrics such as conversion rate, units per order, dollars per login, etc.

*Grow online audience by encouraging more members to interact online

*Use analytics and reporting tools to target audiences and improve user experience

*Spearhead new online and multi-channel marketing initiatives or site enhancements that increase total revenue

*Report on sales, segmentation and test results

Coordinate company-wide projects across multiple teams and present results to Senior Management.

*Direct supervisory responsibility for team of 4 online marketing managers

Filogeni Technology Corp

January 2005-February 2006

Bayside,NY VP,

Marketing and Business Development

*Responsible for all business development and marketing activities (online and offline) General responsibility for all events such as symposiums, eTours, conferences, and social events; Responsible for brand development and awareness; Development of all PR—including but not limited to press releases, ads in trade publications, event development, SEO, affiliate marketing and web content development

*Manage overall marketing strategy, execution and production resources to complete scheduled projects. Market research responsibility; Development of content and design concept for sales presentation; Responsible for direct marketing and email campaigns; Enlist advertising agencies and telemarketing vendors for select projects; Supervisory responsibility for staff of 3

Citibank

January 2000-January 2005

Long Island City, NY

Associate Program Manager-Existing Card Member Programs (Portfolio Mgt), VP

*Strategic development of direct marketing mailings, online marketing integration (i.e. landing pages, micro sites, and emails), marketing proposals, production coordination of resources to complete projects within timeframes; Overall management of budget in excess of $12MM

*Develop pricing strategies; responsible for reporting market segmentation and competitive pricing information; Responsible for enlisting and providing project guidelines to advertising and direct marketing agencies; P&L analysis/forecasting.

*Conduct campaign analysis; study competition and market trends and translate consumer attitudes into purchasing behavior

Associate Program Manager-Acquisitions, AVP

Citibank Cards

Long Island City, NY

*Develop and execute direct mail acquisition efforts generating over 61,000 new accounts. Responsible for the strategic development of pre-approved, member get a member referral program and add-a-card marketing efforts; Oversee $7MM annual production budget.

United Nations Federal Credit Union

November 1998–January 2000

New York, NY

Marketing Specialist

*Lead marketing/membership campaigns to reenergize and raise awareness of the credit union; Agency direction and project management of marketing and online marketing; Responsible for analyzing project response rates and results.

Thirteen/WNET

June 1995–November 1998

New York, NY

Manager of Monthly Giving

*Developed and launched Thirteen/WNET’s first sustainer program, which generated over $200M for the station during its first year of existence; integrated program into other fundraising and marketing initiatives such as Membership Clubs and High-Donor programs.

Special Skills

Strategic Planning and Execution

Strong Planning Skills to achieve positive end-results

Development of compelling marketing plans

Superb follow-up abilities

Proactive with great sense of urgency

Business Development

Lead Generation

Account Development

Building Relationships

Strategic Alliance

Strong Negotiating and Closing Skills

Web Analytics

Omniture

WebTrends

Teamsite

Direct Marketing

DM communication development

Tracking and Analysis

DM Evaluation & Recommendation

Marketing Communication

Development of sales and marketing materials

Web content

Proposals

Case studies

Direct mail

Email blasts

Vendor/Partner Management

Outstanding contract procurement and negotiation skills

Proven ability to secure cost-effective vendor agreements

Bilingual

Fluent in Spanish, Some Italian

Education

New York University

Masters of Arts in Media Communications

December 1998

Baruch College

Bachelor of Arts

June 1993

Other Employment

1. Marketing/Writing Free-Lance Consultant
2. Online acquisition and lead generation, including PPC management, SEO and Affiliate programs, Personal Statements
3. Promotional and soft-sell writing, Direct Mail Campaigns, Company Bio, Case Studies, Executive Summaries

References

Available Upon Request

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